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Relationship Management Officer - Lagos II - Ikorodu 2
Lagos, Nigeria
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Relationship Management Officer - Lagos II - Aspamda
Lagos, Nigeria
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Lagos, Nigeria
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Relationship Management Officer - Lagos II - Ajeromi
Lagos, Nigeria
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Relationship Management Officer - Lagos II - Isolo
Lagos, Nigeria
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Wema Bank Plc
Relationship Management Officer - Lagos II - Agege
Lagos, Nigeria
Closing: May 14, 2024
10 days remainingPublished: Apr 29, 2024 (5 days ago)
Job Requirements
Education:
Work experience:
Language skills:
Job Summary
Contract Type:
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Qualifications
- A Bachelor's Degree in Marketing, Business Administration, or a related field (MBA preferred).
- Minimum of 10 years of experience in a senior marketing leadership role within FinTech, financial services, or a similar industry.
- Proven track record of building and scaling user bases for FinTech products.
- Strong understanding of digital marketing channels (SEO, SEM, social media marketing, content marketing, etc.).
- Experience with marketing automation tools and marketing analytics platforms.
- Excellent communication, presentation, and interpersonal skills.
- Fluency in English and a strong understanding of the Nigerian business environment.
You Are:
- A seasoned marketing leader with a proven track record of driving user acquisition and brand growth in the FinTech or a related industry.
- An expert in developing and executing multi-channel marketing strategies across digital, traditional, and performance marketing channels.
- Deeply knowledgeable of the Nigerian and African financial landscape, with a strong understanding of the target audiences (consumers and SMEs).
- A data-driven marketer with experience in utilizing marketing analytics and attribution modeling to measure success.
- An inspiring and collaborative leader with the ability to build and manage a high-performing marketing team.
- An excellent communicator with strong presentation and interpersonal skills.
- A passionate believer in financial inclusion and the power of FinTech to revolutionize access to financial services.
Responsibilities
Qualifications
- A Bachelor's Degree in Marketing, Business Administration, or a related field (MBA preferred).
- Minimum of 10 years of experience in a senior marketing leadership role within FinTech, financial services, or a similar industry.
- Proven track record of building and scaling user bases for FinTech products.
- Strong understanding of digital marketing channels (SEO, SEM, social media marketing, content marketing, etc.).
- Experience with marketing automation tools and marketing analytics platforms.
- Excellent communication, presentation, and interpersonal skills.
- Fluency in English and a strong understanding of the Nigerian business environment.
You Are:
- A seasoned marketing leader with a proven track record of driving user acquisition and brand growth in the FinTech or a related industry.
- An expert in developing and executing multi-channel marketing strategies across digital, traditional, and performance marketing channels.
- Deeply knowledgeable of the Nigerian and African financial landscape, with a strong understanding of the target audiences (consumers and SMEs).
- A data-driven marketer with experience in utilizing marketing analytics and attribution modeling to measure success.
- An inspiring and collaborative leader with the ability to build and manage a high-performing marketing team.
- An excellent communicator with strong presentation and interpersonal skills.
- A passionate believer in financial inclusion and the power of FinTech to revolutionize access to financial services.
- Develop and implement a comprehensive marketing strategy aligned with the company's overall business objectives.
- Lead the development and execution of user acquisition campaigns across various channels to achieve ambitious growth targets
- Oversee all aspects of brand management, ensuring a clear, consistent, and compelling brand message across all touchpoints
- Manage and optimize the company's digital marketing presence, including website, social media, and mobile app
- Develop and implement targeted marketing campaigns for both consumer and SME segments, promoting savings, loans, and earned wage access products
- Develop and nurture strategic partnerships with other FinTech companies, financial institutions, and relevant organizations
- Lead market research and competitive analysis to stay ahead of industry trends and identify new growth opportunities
- Build and manage a high-performing marketing team, fostering a culture of innovation and excellence.
- Develop and maintain a marketing budget, ensuring efficient use of resources and maximizing ROI
- Analyze marketing campaign performance using data and metrics to optimize effectiveness
- Lead the marketing efforts for the company's expansion into new African markets.
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